NOTE: This is a guest post by Elizabeth Potts-Weinstein. I know, I know… I don’t really accept guest posts. But this is Elizabeth we’re talking about here. She’s like the female me. So I figure it’s essentially like me writing the post, except that I get to play Rock Band while “I” am writing. Now that’s leverage!
“Go ahead and come up with a topic” sounds like this really cool and awesome thing when you’re guest posting.
Until you’re cuddled up in bed with your laptop. Thighs sweating from the heat of the battery radiating into your lap. Your 5 year old whining from being forced (?!) to watch SpongeBob on Netflix streaming, yet again. The deadline is 87 minutes away.
And your eyes are watering from squinting at the blazingly white, blank, TextEdit screen.
Yep. That’s me. A few seconds ago.
Right before I asked myself various lingo-filled classic marketing questions: “Okay EPW (yes I call myself that when I’m alone. Yes, I understand this is weird.), what is the Johnny B. Truant brand?”
What topic would resonate with his audience? What’s his target market? What are the JBT unique selling points?
And one word came to mind.
And that, my dears, is the entire freaking point.
To find your tribe, to evangelize your brand, to engage your readers, to build a sustainable business …
you must share the glorious zombiefication that is you.
Now of course, yours might not be actual zombiefication.
Yours might be a dozen slightly creepy yet soft & cuddly housecats. Yours might be a smoke-filled RV driving down that one-lane “rental car contracts invalidated” highway on the south side of Maui. Yours might be a nerdy NSFW tattooed pole dancer in a snarky tshirt, hiding her iPhone sexts from her 5 year old “thank god she can’t read yet” daughter. (Yes, that last one is me. Oy.)
But sharing your glorious zombiefication is not the big secret of today’s blog post. No.
The big secret is that you must find the particular flavor of the sexy zombie pole dancer that’s living inside of you.
And as much as I wish I could sell you a “magical fairies growing you money trees in your backyard” solution to this problem … yeah. Sorry about that. There are no freaking magical fairies who can see into your soul. (Well, if there are, I think they’re busy. I mean, if you were a magical fairy, you’d be spying on sexy naked people instead of looking into the murk of people’s souls? Am I right?)
The only way to find your zombiefication is to stop talking about whatever you’re talking about now, and start talking about your zombieficiation.
But oy, it’s not that easy to switch. Oh yes, I know.
You see, if you could read my blog posts from 18 months ago (you can’t, those babies have been obliterated from the internets. I hope.), they would completely freak you out.
Because those posts were written by a lawyer.
(Yes, I was the lawyer. Just wanted to make sure that anyone who’s reading this while drinking or after being up all night with a newborn was on the same page with the rest of us. Are we all caught up? Right. Carry on.)
Those post were boring fancifications, dense with complexities. Never offending. Never taking a side. They were pantyhose and ties (and not in a kinky way).
Those posts were vanilla.
After reading my blog, people would meet me in person. They’d say, “wow, you’re cool / funny / interesting / relaxed / casual / nice and look more young / fun / cute / approachable / warm than I thought you would be!” in this happy yet surprised voice. Oy.
But I couldn’t figure out how to write any other way.
So I had to stop writing.
For six months.
But in the meanwhile, I had to do something!! I had to keep giving away “valuable content” and keep doing all that new age “relationship marketing” stuff!
So instead of writing, I made video blogs.
And after shutting up for six months, after making dozens of videos blogs, I found myself.
When I went back to writing, the comment section on my blog exploded. (Not actually exploded, that would be scary and rackspace would probably cancel my hosting contract. I just mean I got lots of comments.)
For the first time, I met, even exceeded my goals for selling my programs. I found my tribe. Was able to speak the truth that everyone thought & no one was speaking.
Claimed my weird. Had fun. Went on adventures. Found my ecstasy.
All because I shut up the how of how I had been speaking, and found myself another how to speak.
So here’s is my simple-yet-scary invitation to you.
If you can’t find your truth by writing a blog post, if one how is not working for you, shut that how up and speak somehow else.
Make video blogs or stupid comedy sketches or short-length documentaries. Zing 140 character one liners on twitter. Take snarky photos and post them to your Flickr account. Draw cartoons. Make apple butter. Proclaim your insanities from the top of a banker’s box at the corner of 3rd and Market.
Bottom line … shut the hell up.
And, maybe for the first time, you’ll finally start to speak.
And find your sexy zombie fluffy cat smoke filled RV pole dancer.
I can’t wait to meet her. (I bet she’s hot!! Make sure you get her on video.)
Elizabeth Potts-Weinstein (or “EPW,” as she calls herself even in private) can teach you how to get your sexy zombie fluffy cat smoke filled RV pole dancer thing going, whatever that ends up meaning, whether you think you’re good on camera or not. You really should check out her Live Your Truth on Video course (it’s up now and will close soon… check it pronto) so that you can get in on her live Q&A session where she’ll do critiques and shit. Seriously. This is fun stuff, kiddies.