You can’t do it.

At the end of this post, I’m going to describe how you can get my Zero to Business course, membership in the new “Jam Sessions” JV project I’m going to do with Charlie Gilkey (it’s not live yet, but here’s a taste), or consulting with me for free. But some of you maybe shouldn’t bother because when it comes to succeeding in business (online or otherwise), you simply can’t do it.

There. I said it. You can’t do it.

See, I’ve run into this problem. I try to be a really honest guy. I try to call things like I see them. I try to explain exactly what is really going on in my life, and to be upfront about the things I know and do not know, that I feel and do not feel. I try to treat people with respect and to never insult a person’s intelligence by blowing smoke up their ass.

(I originally mistyped that as “… blogging smoke up their ass,” although I guess that’s essentially the same thing.)

But as I see more and more of this internet marketing and (fucking BARF) “make money online” space, I start to realize that while some people will use courses and products to build excellent businesses based on real, logical, honest principles — businesses that will free them from their old nine-to-five and give them more time to spend with their families — many people will not. Many people will fail.

The simple truth about life is that not everyone is going to succeed. Not everyone will win. Not everyone is able to do it.

I’m tired of people claiming that anyone can be a success. It’s not true. If I could find a turn-the-crank formula for success sufficient that anyone who used it would become successful, I’d be more rich than Bill Gates’ sophisticated one-liners.

Not everyone who tries will achieve what they set out to do — even under the best instruction and with the best of intentions. Many will fail. Many people will attempt to build something and will not. True fact of life, here, people. Everyone cannot do it. DAMMIT, EVERYONE CANNOT DO IT.

I see claims that “XYZ course will make you rich,” and I hesitate, as the collective internet has learned to hesitate when their bullshit meters start to chatter like a Geiger counter.

But me? As a guy out there in the space? Well, there are courses I advocate. Luckily, none of them swear that they will absolutely work, because that’s total skullfuckery and I won’t associate with a product that makes that assertion.

People come to me covertly, thinking I’ve been exaggerating when I say in public that I like something. They think I’ll finally come clean and tell them the truth if they talk to me one-on one.

They’ll ask me, “Does Online Business School work? Will Tim Brownson’s book really make me Rich and Happy? Will Project Mojave really make me a success, allow me to build my freedom business, and get me out of my boring job?”

And the answer is… No.

None of these things “work.” Buying a course or consulting or advice or whatever, of any kind, is like buying a set of really great tools. You still have to use them.

A product is a product. A course is a course. It has no bias, no affinity, no resonance, no likes or dislikes. If I use it and you use it, it will treat us both exactly the same. Yet, some people invest in courses and fly while others crash and burn.

I am a part of Project Mojave. I am a Project Mojave affiliate. I am a friend of Clay Collins. Yet I would not be able to look myself in the mirror if I were to tell anyone that Clay has found the magic formula that will work for anyone, because it’s simply not true.

If all it took was desire and a roadmap, everyone who invested in XYZ course would quickly become a millionaire. EVERY SINGLE ONE. And the creator of XYZ course could charge a million dollars, two million dollars, whatever… because his method would be infallible. Spend a million now, make a million every year for the rest of your life. Guaranteed.

But that doesn’t happen. I don’t care what product we’re talking about or which guru created it. There is no roadmap that is infallible. A product is just a product. A course is just a course.

So let me step back. Pretend I’m looking you in the eyes. And I’m saying, “Project Mojave launches tomorrow. I recommend it. I like it. Clay is legit; he’s done what he says; people in Project Mojave have done what he’s done. But you may fail. You may find that you invest all of this money and get nothing. You may find that you can’t do it.”

Think of that analogy I made earlier, of a course as a set of tools.

Maybe you’re building a new house, board by board. Maybe you want the house to be decked out in beautiful maple trim — baseboards, chair rails, crown molding that fits neatly at the corners without using cheater’s blocks. You have a circular saw, but people tell you that in order to do that fine of woodwork, you’ll need a top-end table saw and an assortment of custom jigs. You’re into woodwork, so you invest the money. You get the exact saw that the top carpenters recommended. You paid through the nose, but it will be worth it.

Now let me ask you: Does that mean you’ll have great woodwork?

Maybe. Maybe you’ll spend a lot of time learning that saw, be patient, try and try again, learn from other great carpenters, and produce an outstanding job.

Or maybe you’ll just start throwing shit through the saw haphazardly.

Maybe you’ll ignore the manual and use it incorrectly, or use the wrong blade.

Maybe you’ll find other things you’d rather be doing. Or maybe it’s even more justifiable than that; maybe your life is simply too busy. You have the kids during the day, your spouse at night, your part-time job wherever it fits.

So if you’re still reading this, you may be thinking, “That’s not me. I’m dedicated. I’ll read the manual. Practice on scrap wood. Consult a master carpenter. I’ll take lessons. Get the best blades. I’ll take my time and move slowly.” And then, if we were face to face, you might say to me, “If I do all of that, it’ll work. Right?”

Look… No. The answer is still No. There is nothing that is infallible, even with all of the dedication in the world. You might do everything right and still fail. You might follow the instructions perfectly and have this great, dedicated heart. You might want it more badly than you’ve ever wanted anything in your life.

And you may still fail.

Nothing is one hundred percent. Nothing is ever guaranteed to work. Come to me a thousand times and ask me if X is the answer or if Y is the way to go, and I’ll always say that even if it looks good, even if I love it, even if I used it and kicked ass and found it easy, there are no guarantees.

I hate it when people say, “Anyone can do it.” I hate it when gurus tell you to follow their formula and you’ll soon be in the Bahamas, surrounded by hot chicks. And I really hate the expression, “If I can do it, anyone can.” (Because one, it’s a lie, and because two, it’s such a knock on the person saying it. It’s shorthand for, “If I can do it, certainly anyone else can, because I’m the dead monkey assistant to Megan Fox, who isn’t exactly a brain surgeon, and because I can’t sell a thing thanks to the untrustworthy appearance of these fifteen scrotums hanging from my face.”)

Still here? Cool.

I’m going to strongly suggest getting in on Project Mojave when it opens tomorrow.

Then I am going to tell you that 3.8 months from now, you may still not have your freedom business. I’m going to tell you that it is not infallible and that you may fail. I’m going to tell you that there’s a chance you’ll put money down and get… nothing.

But then I’m going to tell you that the success stories I’ve seen inside are amazing. I’m going to remind you that Clay will be playing this hand of poker along with you, with his cards face up on the table so that you can see his every move. I’m going to remind you that in all probability, you’ve gambled at least as much money on less certain ventures, or pissed it away month by month as the $25 upcharge on your cable bill so that you can get Showtime and HBO. You’ve bought the Blackberry and data plan that you didn’t need. And if you went to college? Shit. I went to a cheap-as-hell school and my parents still spent $25,000 on an education I never used.

I know that while it’s possible that you may fail, it’s also quite possible that you may succeed. I know that while the best table saw in the world does not guarantee excellent woodwork, it does greatly improve your chances.

So here’s the deal.

I mentioned I’m a Project Mojave affiliate. I’m in this like a partner, and what I can do if you help me along the way to helping yourself is to offer you some stuff that will help your progress if you do join. A bit of a Mojave support net, if you will.

The first ten people who join through my link will get my Zero to Business course for free. (Disclosure: Originally, Clay was thinking he’d include this in Project Mojave proper, but it is NOT CURRENTLY IN THERE. That may change again, but currently you will not get it with PM.)

The next ten will get an hour of consulting (tech or strategy) with me, to iron out any of those pesky tech questions you run into.

The next ten will get a free membership in the call series with Charlie Gilkey that I mentioned. (Again, here’s the preview; the actual series hasn’t launched yet.) Charlie and I will do two “Jam Session” calls per month where we talk about aspects of online business (and maybe Charlie will drink so that his accent intensifies). One of those calls each month will be just the two of us, and the other will include a cool special guest to jam with us. (I don’t want to reveal guests yet because I’m not sure who has officially confirmed, but they’re awesome and will “jam” well with our slow jazz vibe.)

Here’s how we’ll do it, if you’d like to hop on the Project Mojave awesomeness train and get free shit in the doing:

1. Go here and join the PM mailing list so that you know when it’s launched.

2. Then, when it’s launched and you’re ready to join, come back here and go through that link above again. (Mine has to be the last link you use.)

3. Email me the confirmation that you get after you’ve joined.

4. I’ll hook you up with your cool stuff.

I hope to see you around. Rock this shit.


Now that you've read this post, go here:
WHAT DEFINES YOU?

Comments

  1. Tracy says:

    Hey Johnny, what a cool offer! I know exactly what you are talking about, I thought long and hard about investing in Project Mojave, especially after the opportunity to win a place came up but I realized that this is not the right time for me. I simply don’t have the time right now, but I’m so glad to be able to listen and learn from those going through it.

    Even doing things right, with 100% dedication isn’t a guarantee. I wish it were, because I’m a damn hard worker and a fast learner. Sometimes you run into bad luck, the market changes, a tragedy happens or somebody had a better idea. That’s no reason not to try, if having your own business is what you truly desire.

    I’m very much looking forward to hearing all the new success stories and even some of the ones that didn’t work out. If you guys ever need an overenthusiastic type to lead the pep squad you know where to reach me.

  2. Dave Doolin says:

    I’m suffering here, bud. I’m pretty sure I have all the tools, and I have all the raw materials.

    It’s like rolling up to a job site, all the wood is stacked and ready, you have the Skil saws, the nail guns, the compressor… you even have the blueprints… but you can’t find the foundation!

    I’m going to gut it out, but I’ll be following along here.

    Nice to see someone’s telling the truth. For a change.

  3. Johnny says:

    Tracy – You’re right. I think stubborn persistence is key. My dad has this expression about throwing as much as possible against the wall… and if you throw enough, then eventually something will stick.

    So, will X be “the thing”? Maybe not. But if you’ve thrown Y, Z, A, and B as well? Well, then…

    Welcome aboard, Dave. And here’s something else I’ll tell you the truth about… that I can’t (and nobody can) tell you what to do with those tools. You’ll find it.

  4. Dave Doolin says:

    Yeah, I know man. When I feel this way, I know it’s time to go shoot some pool and worry about it tomorrow.

  5. Tracy says:

    I think it’s being hard headed enough to keep trying but not so hard headed you refuse to learn something every time.

    Of course, take this for what it’s worth, I seem to have made it my hobby to read about other people starting businesses and marketing, and I’m afraid I’m going to turn into one of those people who’s read a lot of Star Trek books and goes around telling folks how to drive the Enterprise.

    That’s right, Enterprise? Not something else?

Trackbacks

  1. [...] an idea of what I mean, here’s a particularly ridiculous excerpt from a post I wrote called You Can’t Do It: The simple truth about life is that not everyone is going to succeed. Not everyone will win. Not [...]

  2. [...] an idea of what I mean, here’s a particularly ridiculous excerpt from a post I wrote called You Can’t Do It: The simple truth about life is that not everyone is going to succeed. Not everyone will win. Not [...]

  3. [...] an idea of what I mean, here’s a particularly ridiculous excerpt from a post I wrote called You Can’t Do It: The simple truth about life is that not everyone is going to succeed. Not everyone will win. Not [...]

  4. [...] an idea of what I mean, here’s a particularly ridiculous excerpt from a post I wrote called You Can’t Do It: The simple truth about life is that not everyone is going to succeed. Not everyone will win. Not [...]

  5. [...] Johnny B Truant is right: Not everyone is going to make it. [...]

  6. [...] approach like I did when I promoted a course by pointing out its foibles and the fact that you may well totally fail online. (By the way, I ended up being the top-selling affiliate for that [...]

  7. [...] approach like I did when I promoted a course by pointing out its foibles and the fact that you may well totally fail online. (By the way, I ended up being the top-selling affiliate for that [...]

  8. [...] approach like I did when I promoted a course by pointing out its foibles and the fact that you may well totally fail online. (By the way, I ended up being the top-selling affiliate for that [...]

  9. [...] approach like I did when I promoted a course by pointing out its foibles and the fact that you may well totally fail online. (By the way, I ended up being the top-selling affiliate for that [...]

  10. [...] approach like I did when I promoted a course by pointing out its foibles and the fact that you may well totally fail online. (By the way, I ended up being the top-selling affiliate for that [...]

  11. [...] Let’s back up for a moment. This article has been brewing for months. Motivation started with Johnny B. Truant – You Can’t Do It. [...]

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