Pop quiz, hotshot: What’s the one thing that every single internet business has?

Answer: The bomb explodes if the bus goes under 60 miles per hour, but fortunately Keanu Reeves saves the day.

Actually, the answer is that they all have email lists. Hotshot.

Why? Because while people may forget to check websites regularly or may wander away from your stuff, they do check their email. You can wait for people to come to … Continue Reading