Master aWeber and start your mailing list already

A client of mine recently described her experience using a certain service’s tech support. She wanted to know how to do a certain thing, and the support rep responded with this high-level, techy answer. When she asked again, he gave her a slightly different techy answer. A third time. A fourth time. The support rep started getting annoyed. My client started getting angry, because the rep wasn’t helping. At all.

“Tell me EXACTLY WHAT TO DO!” she yelled at him. TELL ME ‘DO THIS. THEN DO THIS. THEN THIS.’”

The rep was doing what tech people often do — he was talking above her head because… well, because that’s what tech people do. They can’t dumb it down, because they have to impress you with how much they know.

And unfortunately, the end result is that nobody learns anything. Luckily, the support rep’s ego remains intact, because as we all know, that’s the whole point of their jobs. To maintain their own egos.

I don’t do that. Remember? I make technology simple.

So you want to know how to get started with email marketing? You want to start a mailing list and just do the damn thing already? You want someone to finally tell you EXACTLY WHAT TO DO?

Well, here we go. I’m going to give you some material out of my Zero to Business course TOTALLY FOR FREE because I’m awesome and because I know that once you see how easy I’ve made email marketing, you’re going to want to see how easy I’ve made the rest of the cornerstone components of an online business. And you’re going to want to join the many cool people who are already playing around with Zero to Business, and are already making the internet cry with their newfound ninja mastery.

So here we go.

How to get started in email marketing and totally pwn it like a super zombie slayer and then feel really cool because you pwned it and it’s not actually a zombie and hey, where’s my hat?

Having a blog or website is like posting a sign somewhere. It’s passive. People may stop and read it, but many will walk right on by or forget it’s there at all. But email is like tapping people on the shoulder and saying, “Ahem… check this out” and handing them a flier. Sure, they may never look at the flier, and sure, they may throw it away in disgust. But plenty of people will be like, “Oh yeah, I do like that, and I totally forgot about it or wouldn’t have thought of it.”

So you should use email as part of your online business. Don’t even think of just sending email from your email program, though. Follow this process to do it right.

So let’s get you rolling. Ready? Here’s where you start.

1. Go here.

2. Fill in your information

3. Congratufuckinglations, you’re in.

(Sigh. Not very satisfying as a tutorial.)

So, ready to rock it with a step-by-step video? So let’s rock it already with today’s lesson:

Making a list

(By the way, you’ll probably want to view this video at full-screen by clicking the little icon in the lower right corner of the player.)

(Also by the way, there’s a video below. If you’re reading this in an RSS reader or by email and don’t see it, you really should click through to the post to see the video, since the video is kind of the whole point of this post.)

[media id=4 width=320 height=240]

.

Remember, you can make as many lists as you want, and have totally different settings, “From” addresses, confirm and follow-up messages, etc. for each. And every time you make a new list, you’ll want to do the following as described in the video:

1. Name the list and configure its general settings,

2. Customize the confirmed opt-in message, and

3. Create a follow-up message to go out to people once they confirm that they want to be on your list.

Now that you have a list or two, you’ll need to add some people to it. In a few days, I’ll show you how to add people to those lists manually, create and use forms to add people “the right way,” send HTML and text messages, and set up and use autoresponders.

Dig this? Remember, it’s just a small sample of what’s in Zero to Business, so be sure to check that out!