How to publish 1.5 million words and make a living from writing

I did something really cool this year. I created a full-time, could-support-my-family-on-nothing-else income from writing books. Telling stories for a living. Something I never thought was possible, and which I’d only barely dabbled in the year before.

Today, my writing partner Sean Platt and I published what we feel is the definitive self-publishing guide, called Write. Publish. Repeat: The No-Luck-Required Guide to Self-Publishing Success. It’s the how-to manual detailing how we did it — not through some sort of internet trickery or BS “gold rush” mentality, but by creating a solid, sensible, sustainable business that treats our books like products.

For today and tomorrow, it’s HALF PRICE. During that same time, it also comes with a bonus book: Sean’s book Writing Online, which is the freelancer’s companion piece to this book.

Here’s the product description:


Get it here:

Amazon US
Amazon UK
Barnes & Noble Nook

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into “products” that readers couldn’t help but be drawn into — thus almost automatically generating sales — and explores ways that smart, business-minded writers can do the same to future-proof their careers.

This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are … so long as you’re the type who’s willing to do the work.

Yes, we published a lot of words… but more importantly, we created 12 product lines. 12 product funnels that are based around solid sales and business strategies that haven’t changed for as long as book sales have been around, regardless of the medium: Write the best books you can. Package them as professionally and appealingly as you can. Make people want to get the next book, and show them how to do it in a way that benefits you both. Connect with your readers, and treat them like gold. And so on.

And I have to say, the best thing about this book launch isn’t even the sales. Those are great, and necessary, and I need and want them… but most of the juice has come from the excitement. People keep tweeting and emailing us and saying how inspired they are and how NEEDED they feel this book is. It’s a serious charge, and makes me think I’m serving my purpose in the world.

Here’s a few:

It’s tough to find more honest and straight-forward 
marketing advice than what you’ll get from these indie authors.
— Jane Friedman, former publisher of Writer’s Digest

The most important book on self-publishing I’ve ever read.
— Karol Gajda

Consider it the most valuable guide book to publishing success.
— Jim Kukral, Author Marketing Club

EVERYTHING that we could think to include is in this book. It’s A to Z. We talk about the new realities of the self-publishing marketplace, pre-production, writing and editing, post-production to get your books ready to sell, creating marketing funnels, building and engaging with a reader list, finding your true fans (and letting others go), and much more.

Anyway, if you’re a writer and would like to actually build a business from your writing (instead of floundering around in a hobby), we wrote this book for you.

But be sure to grab it now, while it’s half price and comes with the bonus book.


  1. Ryan P says:

    Easy purchase. Thanks for the heads up! Gimme a few to read the sucker and I’ll hit it with a review. Love the JBT!

  2. Teresa says:

    Am half way through Write Publish Repeat and LOVING it! Thanks! Will be trying your fiction books as well so some of your marketing strategy is working already – nice one!

    PS It was Steve Scott who sent me the link to your book so guess I owe him a beer as well!

  3. Eddy says:

    Any chance the launch deal will be back soon? Looking forward to learning fom you.

    • Johnny says:

      Not any time soon, sorry. We ended up leaving it for an extra day but just changed it all around.

  4. Ally says:

    Just finished the book! Great information! Very well worth the price too. I found out about it thru CJ Lyon’s email last week. I’ve also subscribed to your podcast.

    Just one little thing I noticed… The nook version has an amazon link for Sean’s free book. I’ll just have to get the kindle app for my phone 🙂

    Thanks again! Looking forward to your podcast and books!

  5. Azzam says:

    My Son is 12 and loves to read and wants to write. So will be buying for him now from Amazon UK 🙂


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