If the below doesn’t feel like a blog post, that’s because it’s adapted from an email I sent out to people. Don’t go getting all elitist, sparky… give it a read because it contains free stuff and exploitation. It does NOT, however, contain panda bladders filled with cocaine, no matter what rumors you may have heard.
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I talked with Dave Navarro on Friday (Dave Navarro the launch coach, not the Dave Navarro from Jane’s Addiction) and ripped him off for some coaching that I didn’t have to pay for. We talked about some seriously interesting customer relationship stuff, which Dave simply calls “Building a responsive list.”
To put a finer point on it, this is: “How to get more people to buy your stuff.”
And we recorded that little discussion, and Dave has the recording, and he says you can have it gratis. And you don’t debate Dave about such things, because he was in Jane’s Addiction.
Here’s some of the high points from our chat, which again you can get without paying a cent because of something having to do with Jane’s Addiction, and possibly having to do with large frogs:
• How to greatly increase conversion on your list – AKA “How to get 1/4 of the people you communicate with to give you money.” (I’m practicing my sensationalist outlining skills. How am I doing?)
• Why I really need a weekly or biweekly newsletter, and why it should only take me about a half hour to create and send it. Side discussion: Why I’m lazy. (Why am I taking so much crap here?)
• The best way to manage all of those email lists you have, and why you should really have an advance discount list, a general newsletter list, and a buyer’s list… but really not a whole lot else.
• Why list size doesn’t matter. (Okay, it kind of matters. Just not nearly as much as Cosmo says it does.)
• How to let your audience help you decide what to create and allow them to help you create it, so that you can be pretty sure in advance that they’ll buy it once it’s finished.
• Why alienating all but a specific segment of people in growing your list is a very good idea. (You could also call this point “Why unsubscribes are fantastic.”)
Anyway, you can get the interview here.
You should totally check it out. It’s a bunch of coaching that I didn’t have to pay Dave for, so now you can not pay him for it too. See how that works? Everyone wins. Except for Dave, but screw him.
Also, Dave made this fancy page just for me and for all of you. You don’t want to go making him mad by not at least checking it out, do you? He might know karate. I don’t think he does, but you can’t rule it out.
So go on over and have a listen.
You’ll thank me when you’re bathing in supermodels and $100 bills.*
* Results not typical. Models may be mannequins, like in that movie
with Andrew McCarthy and Kim Cattrall.
I haven’t listened yet. I just want to say – Dave Navarro has mastered the art of getting past every wall in my brain and going ‘BOINK!’ right to the center of it. And I go “WTF! How did you get past security?”
I totally agree with Shawn’s statement. Dave Navarro is cool. And I don’t even know what Jane’s Addiction is.
First, you’ve got some weird obsession with pandas, you know that?
Second, if the mannequin turns into Kim Cattrall every time I’m alone with her, I’m okay with that. Even the today Kim Cattrall. (Although the 1987 Mannequin version would be okay, too. Or even the 1981 Porky’s version.)
Going to check out that interview,
Navarro is everywhere nowadays, just like you,
got to get one of those teleportation systems…
I already have Dave’s product creation and list-building courses, but goddamn, this is a terrific interview. Jeezus, Johnny — you managed to squeeze NEW stuff outta Dave that’s not even in his courses. I’ve been using his ideas for the past few weeks, to great advantage, and I can’t thank you enough for this brand new input.
Rock on!
Awesome…been digging into Dave’s work. Looking forward to the content.
Thanks Johnny, I’ll be listening to it later today!
Interesting post, thanks =)
So, did Dave wear leather pants, guyliner, and a fur coat during this interview? Oh wait, I think I’m still confused. Thanks for sharing!
i will read whatever you write because of comments like this:
“It’s a bunch of coaching that I didn’t have to pay Dave for, so now you can not pay him for it too. See how that works? Everyone wins. Except for Dave, but screw him.”
i am having trouble now though because i can only picture dave with black eyeliner and a whole lotta tats. maybe we could photoshop his ‘about me’ picture thingy?
thanks for the audio. =)
Johnny,
Superb… and I was so hoping for a grand finale that had something about panda bladders filled with cocaine. I thank you for twisting Dave’s arm and having him spill out a bunch of stuff by accident that most mortals are supposed to pay for.
His ideas are fresh and something that we can all learn from. Hopefully the information won’t fall into the wrong hands. Mwaaaa ha ha!
-Joshua Black
The Underdog Millionaire
So far Dave has introduced me to people I love that I would otherwise never have known about. Charlie Gilkey and Mark Silver just to name a couple.
I’m really not sure about you yet Johnny, but if you managed to get free coaching from Dave (I tried, but have been unsuccessful so far) then I’ll give you a chance.
Will be downloading that interview, along with about 50 million others from Dave that’s in my phone. I’m still trying to figure out that time management thing he has going on, but I did manage to move countries in record time with just 12 boxes. Is that a skillset I can get paid for?
I think that some of you didn’t believe me when I said I totally screwed Dave out of coaching. I did. See? Everyone wins (with aforementioned caveat).
So much love going on here, Johnny. Really. It’s beginning to get unhealthy.
Hunh, why didn’t I realize that Dave Navarro (not the Launch Coach, the other one) was part of Jane’s Addiction? Not Porno for Pyros, though…loved them.
Yeah, and then it was Kristy Swanson in the sequel…. WHY????