I do everything wrong

February 2, 2010 by Johnny
Filed under: Online biz 

I was speaking with a potential consulting client the other day and as I hung up the phone, I realized that I had done everything on the call wrong.

In fact, as that fact settled in and I reflected on the way I conduct the rest of my business, I realized that I do pretty much everything wrong, all the time.

And so I was like, “Self, you’re off track. You’re getting sloppy. You need to stop what you’re doing right now — playing on Twitter and chatting with people aimlessly and answering unimportant emails and whatnot — and get to work on the things you’ve been neglecting. Maybe create that ‘Store’ page you’ve been meaning to create, or put up some of the cool new testimonials you got yesterday.”

So then, fully motivated, I got up, turned off the computer, and went to the theater to watch that movie Daybreakers because I like vampires.

I do everything wrong in my business. It’s retarded. The call I had with that prospective client was just one shining example. So, for the sake of illustration and because I heard that both Legion and The Book of Eli sucked, let’s take a look at what I did incorrectly:

1. I told my prospect that I didn’t have a clue about some of the things he wanted to know.
The rule is supposed to be that when someone asks about something that is sort of within your ability to learn, you say yes now and learn how to do it later. But instead, when he asked me about something foreign, I said, “Sorry, I know nothing about that.” I added that if he wanted, I could probably look into whatever it was for him later on.

2. I referred my competitors.
The guy I was talking to was interested in my unique breed of “personality marketing,” but also asked if he should maybe focus more on using AdWords to drive traffic, or try harder to get good rankings through search engines. So I told him that I knew a guy who is a genius at generating automated AdWords traffic (Clay Collins) and another guy (Michael Martine) who is an SEO whiz. Then, I gave him both of their website addresses and told him that if that was the direction he wanted to go, to tell Clay or Michael that I said Hi.

3. I didn’t push the big sale.
At the end of our call, my prospect indicated that he’d like to hire me for coaching. He asked how many sessions I thought would be optimal. I told him, “This is the part where I’m supposed to say that unless you buy five hours, you’re wasting your money. But instead, I’ll suggest you buy whatever you’re comfortable with.” And with that, I left it to him to decide.

4. I didn’t offer a fast-action discount.
A really good sales tactic is to get someone to act fast (while they’re still pumped up from talking to you) by offering a discount if they buy NOW. I thought about doing that, but didn’t. Instead, I told him to get back to me “whenever.”

5. I didn’t care if he hired me.
Yeah, work is good and yeah, money is also good. But I’m kind of woo-woo about such things, so the concept of “meant to happen” comes into play — at least in my mind. The way I saw it, he’s either “one of my people” or he’s not. If he is, then he got a feel for how I roll, would like me to help him, and will be back. And if he’s not one of my people, then it’s probably best we don’t work together anyway.

Now, you could play that call back in a sales training course as an example of what not to do, but it’s how I handle every call. It’s how I handle every email. I say, “Here’s the info you’re looking for. Here’s how I can help you. If you want to do it, awesome. And if you don’t, no hard feelings.”

I don’t upsell current clients. It’s not that I think it’s not a good idea; it’s simply that I’m too lazy to do it.

I don’t optimize my own site to attract search engine traffic.

I don’t blog often about what I do for clients in order to establish myself as an expert, and I certainly never blog about technology tips and hints anymore. Instead, I blog about my shitty insurance plan and how well I did on a fitness test.

I don’t write to clients in a “professional” manner.

I hardly ever send email my mailing list, and when I do, I don’t include the sales link three times.

I blatantly, unashamedly ask people to use my affiliate links so that when they buy stuff, I’ll make money.

I swear, write about my vulnerabilities, and generally am not normal.

You take that “what not to do,” where I scored a big fat zero, and you multiply it by the number of people who contact me and the number of days I persist in backwards marketing. And somehow, all of that together adds up to a lot of clients, a lot of referrals, and a good chunk of income.

Why enough wrongs make a right

I guess I should be clear that this is a musings post (or maybe an anecdotal post that was fun for me to write) and not an advice post. I don’t totally understand why my “wrong” approach works, and I’m not really suggesting that you pursue it.

But I do have a theory.

See, some of you were reading my litany of mistakes above and getting the wrong impression. I’m not bragging about my flaunting of the rules, and I’m not saying that everything I’m not doing would be wrong to do. Could I benefit from a chain of upsells? Of course I could. Could I sell more — and still sell with integrity — by offering bonuses and discounts to urge someone to buy sooner rather than later? Yeah, absolutely.

Some of the people I respect most in this realm teach people to do the very things I don’t do, and this leads to a strange set of contradictions in my mind: I ignore most email marketing; email marketing is good to learn. I close poorly; good closings can benefit clients while boosting sales.

I think the reason I can operate in spite of eschewing so many of these “right ways” has to do with the fact that I am very clearly not a pro, bent on separating my clients from their money in order solely to line my pockets. Not that all pros do this… but there are a lot of shysters out there, and they DO play by the rules.

Instead, it’s incredibly, incredibly obvious that I am just an ordinary guy. I fuck up; you can hear my dogs or kids in the background of my calls; I lose my train of thought when I’m talking.

Just like an ordinary, everyday person.

Just like my clients.

Just like you.

It might help, in terms of sales, to polish my image… but leaving some of the tarnish there just gives me a more obvious level of truth.

Look, I don’t have a moral to this post. I can’t tie it up neatly, and say, “Here’s what you’ve learned today.” I’m just jamming here. I just find it interesting that the boundaries of authenticity can apparently be pushed much further than I ever would have thought. I don’t seem to need to be an internet pro. Apparently I can get away with being good at what I do, without the sparkles and glitter and e-commerce razzmatazz.

That’s good news. Because what you see here is truly what you get. And what’s awesome is that authenticity is easy. I don’t have to do something that’s not natural to me, that I have to learn and remember.

Maybe this is part of the lesson behind the Third Tribe, or maybe it’s not.

All I know is that if you believe there is one best way to do business online, you’re mistaken. Rules are made to be broken, and I’m living proof.

 

 

 

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Comments

54 Comments on I do everything wrong

  1. Nathan Hangen on Tue, 2nd Feb 2010 3:17 pm

    2. We’re already reaching a point where people recognize these “traditional” tactics and instead prefer that someone reach them on their level. Yeah, you might lose out on a few sales in the process, but I think it’s a lot more fun that way.

  2. DanielthePoet on Tue, 2nd Feb 2010 3:22 pm

    3. You said “razzmatazz”. LoL.

    Isn’t it wonderful to see your readership benefitting so much from your wisdom? :)

  3. Beau Blackwell on Tue, 2nd Feb 2010 3:26 pm

    4. I like (and practice) your tactic of not telling people I know stuff when I don’t. I made that mistake a couple of times in the past, and felt like a giant asshole when I had to go back to them later and say, “Uh, not only did I not know how to do that- I tried and couldn’t figure it out. You should probably go find somebody else who does now.”

    Now I just stick to, “I don’t really know about that, but I can try to figure it out and let you know if I can’t do it.” Makes life easier and less stressful for everyone concerned.

  4. ChristiaanH - Mind the Beginner on Tue, 2nd Feb 2010 3:28 pm

    5. Somehow all the things you don’t do make you win a lot of integrity Johnny. What’s more important, the business with as many people as possible, or the few that really mind about what you are willing to do for them.

    Thanks again for helping me with my wordpress issues.

    Being ordinary is extraordinary in business so it seems. It really does make you stand out, my compliments!

    okay,, that’s enough sucking up.. We don’t want your head to swell up now do we.
    (But it’s true..)

  5. Lexi Rodrigo on Tue, 2nd Feb 2010 3:43 pm

    6. The lesson I got from your post is “Be yourself.”

    Maybe I’m also airy-fairy whoo whoo because I do believe in finding the right one, whether it’s the love of your life or the right clients.

    Sounds like your prospect was already sold on you, anyway, so you really didn’t have to sell yourself at all.

  6. Jess on Tue, 2nd Feb 2010 3:50 pm

    7. Self-professed experts are difficult to engage and sales people are difficult to trust. The fact that you don’t claim to be either is a big factor as to why you’ve received my time, money and respect.

    The rest is because I have a propensity for a well-delivered dick joke. And if nothing else, you’re never without at least one.

    (Jokes, I mean. Not dicks. Oh damn. Well, I guess the joke’s on me now… I supposed I’ve learned from the best…)

  7. Joel on Tue, 2nd Feb 2010 4:24 pm

    8. Love it, I probably do a similar thing every day (with the exception of movie watching), and agree with Nathan too. Really enjoy your honest stuff, thanks Johnny.

  8. Henri Junttila on Tue, 2nd Feb 2010 4:27 pm

    9. I’m going to be honest here, Johnny. I’ve seen you around (who hasn’t?), but it’s just in the last week that I’ve started really enjoying your stuff.

    I almost want to hire you to install a blog for me even if I don’t need it. I guess it’s the reciprocity law or some law at work. You give out awesome value in your posts and share so much of yourself that I want to throw money at you.

    (Also, you show me it’s okay to be lazy because you’re lazy)

  9. Jess on Tue, 2nd Feb 2010 4:39 pm

    10. Oh for cripes sake. I have more typos in that last comment than sinners at a Sunday service. Next time I’ll read it through before hitting “submit.”

    It’s a good thing you’re not some kind of grammar or punctuation expert or I’d really be embarrassed…

  10. tobias tinker on Tue, 2nd Feb 2010 4:48 pm

    11. I love this! It gives me hope. I am pretty sure I’m unable, on a pretty basic level, to bring myself to do most of the ‘right’ things we evidently are supposed to do. I read about them, I actually find them kind of interesting, but I have trouble imagining myself doing them. Perhaps that will change, but I’m not sure…

    It’s not even that I find them inherently distasteful, either; in beginning to learn about this stuff I have put myself in the path of a number of people who do the right things rather well, and although I’m alert enough to recognize that I’m being marketed to it doesn’t bother me particularly. Mostly these are products I feel I could benefit from, and if money were flowing a little freer I’d pull the trigger on more of them…

    But when it comes to selling my own wares I really can’t imagine becoming this whole different person. I’m kind of stuck with who I am at this point, on many levels, so I can only keep moving forward and hope that I can find the flow that you’ve evidently found – do everything wrong, but with the right spirit, and somehow end up doing well at it. Sounds great to me!

  11. Debra on Tue, 2nd Feb 2010 4:59 pm

    12. How refreshing.

  12. Karilee on Tue, 2nd Feb 2010 6:27 pm

    13. I like this a lot.

    Not only because it makes me feel supported in my own rule-breaking, but because I’m really becoming a believer that authenticity/integrity and doing business with your “right people” is the way to go, for me. Sometimes in the short term it contributes more to my quality of life than my income, but in the LONG run, I believe it’s working out all around. Thanks for being a role model.

  13. anne sorensen on Tue, 2nd Feb 2010 6:51 pm

    14. Hey JT! I think it’s because of those things that you ‘don’t do’ which makes you authentic, trustworthy and a pleasure to deal with. This world needs more integrity so your ‘wrong’ model is actually the ‘right’ one I think! :)

  14. Elizabeth Potts Weinstein on Tue, 2nd Feb 2010 6:57 pm

    15. You know what continually freaks me out? The more I let my weirdness out into the public, and the more I tell people I don’t know what the frak I am doing … the more people buy my stuff. It’s totally insane and backwards. And so much easier and amazing and awesometastic, of course.

  15. Debbie on Tue, 2nd Feb 2010 8:16 pm

    16. When Michael Martine flipped his Jeep and did his open online seminar/Q&A, one of the things he said that has always stuck with me is…the gap between folks that are “doin it’ and the folks that wanna be “doin it” isn’t as big as you think – this post makes me think of that.

    …and when I say “doin it”, I mean the online entrepreneurial thang, not the other thang

  16. Steve Youngs on Tue, 2nd Feb 2010 8:46 pm

    17. Hi Johnny!

    Love the article, but I think you got the title wrong. It should be “I Do Everything Right!”

    Kind regards,
    Steve.

  17. Ken Montville on Tue, 2nd Feb 2010 10:04 pm

    18. Yep. It’s nice to be able to interact with clients, friends, and even strangers with a quiet confidence that says, “Hey, this is me. What can I say?” It’s another, quite frankly, to be as “authentic” when the need to create income is an important part of the interaction. I guess I need to get over it.

    I really liked this post. It reminded me of what it could be like, should be like in the world of business. I also was enthralled by your interview on the Third Tribe website. I’ve heard that Zig quote many a time and have a couple of his CDs and a book or two.

    Aspirational. No question. (and inspirational, too)

  18. Dave Doolin on Tue, 2nd Feb 2010 11:21 pm

    19. I’d like to have “exciting year.”

    I’d also like to say something more interesting than “Great post you rock!”

    Having a little trouble with that.

    It’s going to be interesting to see where all this transparency and “authenticity” are going to take us. I can feel it changing me. For example, I really would prefer to work with local people, but I can’t seem to connect with many of them as well as I connect with people on line. And it’s not because I don’t have the face time skills.

    I think it’s because the people I’m interacting with online *must* be more transparent.

    Dunno. Hard to say. Something to think about.

  19. Lou Mindar on Tue, 2nd Feb 2010 11:49 pm

    20. If it makes you happy during the day and helps you sleep at night, it’s probably not wrong.

  20. Johnny on Wed, 3rd Feb 2010 6:55 am

    21. What’s so interesting about all of this is what Elizabeth PW said… the more of this stuff I do, the more I’m hearing from people. the more comments I get on my posts, the more people seem to want to hire me. It seems backwards.

    But, ordinary isn’t ordinary anymore.

    The challenge, I think, is finding “your own best self.” I was talking to a client about this yesterday. You can’t just go out there and “do whatever” and have it work (although maybe you’ll get lucky.) It’s more about finding the things you really SHOULD do and do them, while ignoring what doesn’t really matter. That is, interestingly, a theme that has been cropping up everywhere for me lately, not just in business.

    For instance, you still should:

    1. Honor the commitments you’ve made to colleagues and clients
    2. Be timely
    3. Keep your appointments
    4. Sense a person’s needs and tone and respond appropriately

    And so on. But I think there is a standard of common sense here, and the more we let the extra shit drop away, the more we will know it inside of ourselves.

  21. Sean Platt on Wed, 3rd Feb 2010 9:35 am

    22. Like Lexi said, be yourself. You MIGHT lose out on a client here or there, but the ones you keep will love you with an exponent.

  22. Marie Forleo on Wed, 3rd Feb 2010 11:04 am

    23. I really love this. I’m a lifelong student of marketing, sales and personal development and I have to say, my best stuff (in terms of $$ and happiness) has come about by breaking “the rules.” Great great article – thanks for this and so excited to read more from you~

  23. Sanford on Wed, 3rd Feb 2010 12:38 pm

    24. It’s all part of “Show up and be cool”. Cool people don’t have all the answers. But, they either “know somebody” or will help you figure it out when they don’t know.

    Having all the data, techniques, statistics and the perfect sales pitch are “off-putting” in a human world.

  24. Kirsty Hall on Wed, 3rd Feb 2010 12:39 pm

    25. Oh, I totally related to this. I do everything wrong too.

    Recently I’ve been working on ‘meeting myself where I am’ instead of giving myself a hard time for not being where I think I ‘ought’ to be or doing what I think I ’should’ be doing. And part of that is recognising that I’m profoundly crap at things like selling.

  25. Johnny on Wed, 3rd Feb 2010 12:46 pm

    26. Everyone… Marie, who commented above, is a big part of the reason that this site is so general (i.e. it’s about “what I do and who I am” and not “this one aspect of my professional life only”) and is one of the first people to sort of give me permission to follow many “niches” at once.

    Just wanted to toss out a bit of credit where credit was due.

  26. Blog de Jon on Wed, 3rd Feb 2010 1:03 pm

    27. hahaha, I like your blog

  27. The Naked Redhead on Wed, 3rd Feb 2010 1:05 pm

    28. Augh! My boyfriend is not a “typical” salesman, and people always look at me askance when they meet him.

    -He’s not loud or gregarious
    -He’s doesn’t have the gift of gab
    -He refuses to upsell just for the sake of upselling

    What people like about him is that he’s real and that he is genuinely interested in someone getting a product they need. And, while it’s not a “typical” approach, he routinely outsells the “by the book” guys, not only because he cares, but because his clients sense a difference, and then refer other people to him.

    Good stuff, though seriously, less about this sales stuff and more about your diabetes. :)

  28. Steph H. on Wed, 3rd Feb 2010 1:57 pm

    29. Your interview on Third Tribe was my first exposure to you and “your style.” Now, I’m here, so that might be an indication that I liked what I heard, in case you’re wondering. Honest communication, a desire to help others and a need to be your own person – all qualities I value in others, both personally and professionally.

    Are you doing things by “the book?” No. You are doing things by “your book,” and that’s all that really matters in the end. Were you true to yourself, did you treat others with respect and honesty, did you leave the world better than you found it, etc., etc., etc. Only you can answer those questions on the day you meet your maker, but this reader/listener believes you will be able to answer a resounding “yes” to all those questions.

    From my first real job as a makeup artist responsible for teaching clients about lines of products and, quite frankly, getting them to buy them, to my last business where I assisted others in organizing their stuff, space and time, I have been “in sales.” That said, I NEVER “sold” a damn thing – I simply listened to their concerns, learned about their needs, shared my knowledge and showed them how they would benefit from what I had to offer. Yes, I was successful, but I NEVER had to sell…they simply bought.

    Wishing you all the best on 2010…keep on keeping on,

    Steph

  29. Christina Morassi on Wed, 3rd Feb 2010 2:38 pm

    30. You just gave me hope for the world at large. :)

    Thank you!!

    I am new to the business worlds, having come from the healing arts… I often find myself trying to take in the business do’s, dismantle them, understand the underlying depth meaning, and then put it back together differently so I can use them in a way that is authentic for me.

    But you know what? Your way of f*@#ck em, is much quicker.

    I will SO take this message to heart… Thank you!!!!

  30. Aurora on Wed, 3rd Feb 2010 2:50 pm

    31. You are so awesome.

    I do everything wrong too, when it comes to my blog, because when I think about doing stuff like SEO, or even narrowing down my topics, my reaction is “Ugghh… I would rather NOT make any money than have to do that.” Except that I am not, actually, making any money.

    But when I do start some sort of business/freelancing thing, I want to keep it fun, and work only with “my people” and not worry about having to come off as “professional.” And I’ll remember that you pulled it off, so it will be less scary. =)

  31. Ian Greenleigh on Wed, 3rd Feb 2010 3:03 pm

    32. You do right by me, Johnny T. Pretty much every day, actually. That will count for something, eventually.

  32. Johnny on Wed, 3rd Feb 2010 3:04 pm

    33. Haha… I just got off the phone with a guy who I know reads this blog, so I hope he comes back and reads this comment and decides to chime in.

    If possible, that call was “worse” than the one I describe above. He actually said, “Wow, you really don’t make it easy to buy from you.”

    Yet here I am in my golden hot tub filled with Kristal and naked supermodels.

  33. Catherine Caine on Wed, 3rd Feb 2010 3:17 pm

    34. The biggest fear that stops people from buying is that they might waste their money, because they’ve all been scammed by big talkers before. I think the secret to your success is that you set off none of the incredibly sensitive “I’m bullshitting you in order to take your money” alarms. So you might not need the rest of the relationship process, which is all about gently gently getting clients to trust you in the same way…

  34. Britt Michaelian on Wed, 3rd Feb 2010 7:00 pm

    35. Earlier today, I saw a few links to this post on Twitter and I had never heard of you before so I kind of passed it over. Then, after seeing the link again, I figured either someone is launching something big or this must really be a great post. So… I clicked. And I was pleasantly surprised by a great article on a topic that has been coming up a TON lately in this arena. Authenticity.

    Clearly there is a movement toward more authenticity in online marketing right now. People seem to be sick of holding up the charade that they are making millions of dollars with the right “system” and if you follow exactly the right steps, you will drive a Ferrari and live on the beach too. For those of us who live in the truth of our lives, we can’t buy or sell this BS and its a beautiful thing!

    Thank you for being authentic and more importantly for talking about all of the stuff you are doing wrong because it isn’t wrong at all. It is REAL! It is actually the right thing because it is you and that is fan-f*cking-tastic! You rock and I will be back again to see what else you have to say. You may even find me posting links to your posts on Twitter now ;)

  35. Johnny on Wed, 3rd Feb 2010 8:45 pm

    36. I’m so not making millions.

    Yet.

    In fact, a friend of mine pointed out that I wasn’t dispelling the illusion that I was loaded, so I started trying to make it more clear that I’m not loaded. But that’s because I had some terrible investments in the past that are still clinging to me, only for a little while.

    Yet.

    Except that the last “yet” there doesn’t make any sense.

  36. Debra on Wed, 3rd Feb 2010 11:34 pm

    37. Telling the people your dealing with that you don’t know or can’t be sure if your the one they should hire and they come back anyway. This has them taking responsibility for making the decision to work with you anyway, and they do, because they like that you didn’t promise to do it for them. Your being honest with them, not promising a bunch of BS, is a draw. We human beings are starving for straight forwardness. This has been a very interesting conversation. Enjoyed following it.

  37. erik on Thu, 4th Feb 2010 5:36 am

    38. Thanks for posts like this! I was crippled most of 2009 because I had convinced myself that I was doing “everything wrong” and so did nothing.

    You kinda need to do “something” to feed your kids. d’oh.

  38. AJ in Nashville on Thu, 4th Feb 2010 12:35 pm

    39. Well, I thought it the first time I read you, but now I’m sure of it: I wanna be you when I grow up. :)

  39. Johnny on Thu, 4th Feb 2010 12:37 pm

    40. AJ, Sean Oliver has already claimed it. Unless I’m just going to multiply, but that would be okay too, from a world domination standpoint.

  40. Flora Morris Brown, Ph.D. on Fri, 5th Feb 2010 2:26 pm

    41. Love this post. You’ve hit on one of the most appealing and alluring qualities of all: authenticity.

    When you’ve got that you don’t have to remember scripts or worry about goofing up. You make prospects and customers comfortable because you are just like them.

    Thanks for sharing this with us. We are better for it.

  41. Jennae @ Hibiscus Creative on Fri, 5th Feb 2010 5:46 pm

    42. I’m famous for telling my clients up front when I don’t know how to do something. And contrary to what “traditional” marketers will say, my clients are truly appreciative when I do this, because it 1. Saves me embarassment if i”m later called upon to back up my claims and 2. Saves them time and money. Sometimes, they’ll ask me to try figuring it out, and sometimes I’ll offer. But I’m happy to refer my clients to someone who knows how to do something I do, or someone who I feel they can benefit from working with.

  42. Mama Kat on Sat, 6th Feb 2010 5:01 pm

    43. I joined the Third Tribe.

    I don’t know why. I think it was that damn fast action discount that got me. I’m an impulse buyer. My husband loves that about me. Plus I love Darren Rowse. My husband doesn’t love that about me.

    I really relate to this post though because I feel like I have some great ideas of things I can do, but have been pretty eh about it all. I’m hoping the Third Tribe will give me the confidence I need to go ahead and push my ideas.

  43. Maren Kate on Sun, 7th Feb 2010 1:57 am

    44. Hi Johnny,

    I agree with you! The more I do wrong in my business and my blog it seems the better things get… I think the thing is that I go forward no matter what, no matter how unprepared or how backwards I get in it :) So thanks and good post!

  44. Mary Warner on Sun, 7th Feb 2010 12:27 pm

    45. Altogether a great post, but I’d like to comment on two things specifically.

    And I quote: “I don’t optimize my own site to attract search engine traffic.”

    Praise be to Johnny! I am sick to death of marketing peeps telling me how to optimize my posts for search engines, even though search engines keep changing their algorithms and I can spot an “optimized” post a mile off. (Just look at the frackin’ titles.) I shoot for authenticity in my blog posts, even if they aren’t the most popular on the web.

    And I quote again: “I’m kind of woo-woo about such things.”

    I’m rather fond of the “woo-woo,” which becomes apparent when reading the title of my blog – “The Woo Woo Teacup Journal.” It’s the same “woo woo” you’re talking about.

  45. Doing the social web all wrong — Spinning the Social Web on Sun, 7th Feb 2010 8:17 pm

    46. [...] tl_source = "";I read Johnny Truant’s brave I do everything wrong post. It resonated with me because when it comes to the social web I also do everything wrong. It [...]

  46. nudgeme on Mon, 8th Feb 2010 11:20 am

    47. Loved this post, retweeted, makes such a refreshing change from all the bs that abounds on expert status, perfection, the one way or supposed right way to do things…. thanks, it was just what I needed to hear today!

    ATB

    Tamsin@nudgeme

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    48. [...] who is great at building Wordpress websites, and he recently revealed that his success comes from doing everything wrong.  His tweets are occasionally about [...]

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    49. [...] And yet, he’s making 5 figures a month from his online business, while “doing everything wrong“. [...]

  49. Lisa Creech Bledsoe on Tue, 9th Feb 2010 4:49 pm

    50. Thank God I found this post. (I think it’s @renewabelle’s credit.) Now I think I’m starting to understand why I’m so sick of trying to think up “social media” posts for my company’s blog (which I will soon make go away: Be It Resolved).

    Whew. I feel better now. And I added you on Twitter — because of the Kiss cartoon.

    I’ll be baaack. Keep on rockin.

  50. Melissa on Tue, 9th Feb 2010 7:21 pm

    51. Johnny I’ve been reading your blod for awhile now and i’ve come to the conclusion YOU’RE AMAZING. but in such an ordinary way ;-P

    You’re like a breath of fresh air.

    But seriously, of course people want to deal with someone real rather than someone putting on an act and behaving the way they think they should.

    I think i’m falling in love with you and your ideas.

    =)

  51. Max on Wed, 10th Feb 2010 4:24 pm

    52. Nice. Do it different, be a real person. BTW Zombieland *****.

  52. Johnny on Fri, 12th Feb 2010 6:13 am

    53. Ooh, falling in love with me? Cool, but my wife is going to be all jealous and shit.

  53. Archan Mehta on Sat, 20th Feb 2010 2:56 pm

    54. Johnny,

    Once again, I have to kick myself in the seat of my pants for not having discovered you sooner. Man, what have I been doing with my time? Your blog rocks, dude. I enjoy reading every post, which is like a true revelation, to be sure.

    However, I am happy now I know what to read and what not to read. Thanks.

    Once again, I am charmed by your sense of humor and some of the good-looking gals who leave comments on your blog with their cute photographs. Wow. And, if I may say so, you look quite a dasher too.

    By the way, thanks for sharing a few really novel ideas: you are not perfect; you are just another human being; and you want to make a quick buck while your clients think you are actually raising the bar. And we can hear your children and wife as background noise. Nobody does it better, not even James Bond.

  54. Johnny on Sun, 21st Feb 2010 10:06 pm

    55. Archan, you definitely win “commented on the most posts in the shortest period of time” award. It’s quite a coveted prize.

    Glad you dig it. Stick around!

    JT

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